FORTE
PRODUCT CASE STUDYA lesson application dedicated to inspiring music students and teachers to be more efficient in their private lessons through assistive AI technology, curated tasks and goals, and an advertising campaign.
Services
Product Brainstorming, Branding & Identity, Sketching, Wireframing, UX/UI Design, Prototyping, & Presentation Design
THE CREATIVE BRIEF
Overview
With the help of generative AI and digital mirror technology, Forte strives to motivate students through monitored communication with their teacher, AI-assisted learning, and goal and task settings inside the application. With a mobile app, students can manage their time, practice, andlessons through tasks and goals.
Audience
Forte caters to students who are taking music lessons. These teenagers are between the ages of 13-21 years. They are driven by progression and have a yearning to make the most of their time and money. Teachers who are teaching music lessons. These teachers are between the ages of 26-48 years. These teachers manage and balance several students at once.
Tone
Forte caters to two different user personas and advertising archetypes. For the students (The Creator), the tone should be fun, inviting, and motivating. For the teachers (The Sage), the tone should be sophisticated, organized, and easy to use.
Problem
Teenage students are quitting their music lessons because of a lack of learning, a bad teacher experience, and the cost of lessons. These problems are only exemplified by the students' lack of practice and focus outside of the lessons. Teachers struggle to organize their students’ lesson information, goals, and pain points, thus causing a lack of progression.
THE END USERS
TORY BARDEN | The Music Student
As a college student, I lead a hectic music-filled life, balancing commitments across three choirs and weekly lessons. I have over a decade of choir experience and approximately eight years of voice lessons under my belt. However, my journey to this point hasn’t been straightforward. I’ve encountered numerous challenges typical of music students, and I’m eager to find ways to optimize my lesson experience, ensuring that I make the most of the time and money invested in my private instruction.
MOBILE USER FLOW
MARK FEAERY | The Music Teacher
Mark Fearey is a highly experienced faculty member at GCU, renowned for his exceptional piano expertise. With over 30 years in the industry, Mark has collaborated with notable figures such as Emma Stone and Kimiko Glenn. As an instructor, Mark handles a demanding schedule, mentoring over 20 students each week. He expressed keen interest in leveraging AI for coaching and a centralized platform to streamline student management, recognizing the potential for significant benefits in his teaching.
DESKTOP USER FLOW
RESEARCH & BRANDING
Sprint 1
The forte brand was developed. I completed visual research, followed by sketching sessions to generate new and improved ideas. These ideas were then translated into digital formats, where I experimented with color variations. Concurrently, I developed the brand guide, finalizing essential elements such as colors, typography, and application guidelines. With the brand identity established, I proceeded to the application design stage.
WIREFRAMING
Sprint 2
All application visual research was gathered and put together into wireframes for each of the products (Mobile App, Desktop App, & Mirror Interfaces). I sketched wireframes by hand before bringing them onto the computer. During this phase, I focused on establishing text hierarchy, auto-layout groupings, and page grids and guidelines. For consistency, I designed each page with high detail for future reference.
COMPS & PROTOTYPING
Sprint 3
Design comps were created using full color, hierarchy, copy, and depth. Each interaction was prototyped based on the user flows, and animation was added to the sign-up screens. During this stage, the branding was applied to every aspect of the product. With the prototype introduction, the product was tested by users and revised during this stage as well.
ADVERTISING
Sprint 4
As stated in the creative brief, the forte personas represent The Sage and The Creator. With these archetypes in mind, I designed the campaign to target three main areas: Digital ads through social media, small and large-scale print ads for billboards and music events, and a web landing page showcasing the features of the application. Advertising played a pivotal role in this project, enticing the audience to use the forte product.
PRESENTATION
All four sprints were consolidated into a final product presentation showcasing the project from start to finish. This presentation was fully designed as well utilizing branding from the project. The presentation was done in front of colleagues, professors, and peers.
